Miller Genuine Draft
Challenge:
Miller Genuine Draft is increasingly lacking relevance to a younger consumer base. The packaging is outdated the brand language is not always relevant.
Everyone knows the “don’t talk to me” uniform. Sunglasses on, earphones in, hood up. So to brand MGD as the beer you drink alone, we dressed it up exactly like that.
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SHOWER BEER HOLDER
The bathroom is a sacred, mostly solitary space. Except for when it comes to your one true lonesome companion, Miller Genuine Draft. With this shower beer holder, you never need to part ways with your beloved MGD ever again.
AT-HOME DRAFT BEER DISPENSER
Bars are a nightmare and you shouldn’t have to go to one to get a genuine draft beer. In the spirit of “leave me the f*ck alone” we created an MGD at-home draft beer dispenser, so you can enjoy your foamy beer without having to put pants on.
INSTAGRAM STORIES
We all get up to weird shit when we’re at home alone. Whether it’s watching tv naked just because you can, practicing your Academy Award speech in the mirror or inspecting your pores for hours on end. We all do it, and anyone that says they don’t is lying. Let MGD be the only witness to your strange *ss habits.