Jeep - USRA
A Speculative Jeep Experience Built for Wellness, AI, and Everyone
Client
Jeep - Sponsored Project
Services
Visual Design
UI & UX Design
Tool
Figma After Effects
Date
Fall 2024
OVER VIEW
Summary:
This was a sponsored UX design studio focused on speculative mobility for 2050. Our team explored future-forward interactions for Jeep vehicles, each member focusing on different user stories.
My Focus:
I designed the kid’s backseat experience, creating a game system that uses neural input and real-time environment syncing to make travel more interactive and fun for younger passengers.
The Al-Farhan family needs a vehicle that meets their adventurous spirit while ensuring entertainment, safety, and a sense of discovery for every journey.
Tertiary Target / Gen Beta
Omar Al-Farhan
10 / Student
Pain Points
Boredom During Long Rides
Goals
More entertainment during the family trip
Immersive experience with nature
Secondary Target / Millennials
Khaled Al-Farhan
60 / Retired Environmental Engineer
Pain Points
Mobility challenges due to aging
Lack of time with family member
Goals
Comfort and Accessibility
Supporting Family Adventures
Primary Target / Gen Z
Faisal Al-Farhan
38 / Smart City Planner
Pain Points
Limited off-road experience
Concerns about family safety
Goals
Authentic off-road driving experience
Family safety enhanced by technology
The UX of 2050 will move beyond command and control,
allowing people to focus more on genuine experiences.
Enhanced adventurous
experience with JEEP
=
Simple essential
interactions
Confirm or command
+
System suggestion
Human-Centric
AI Assistant
Style Guide
Primary color
Information
Design Color
System Color
Secondary color
Warning
HEX
RGB
HEX
RGB
HEX
RGB
HEX
RGB
#FA9412
250/148/18
#FF9E02
1/1277/255
#FED086
254/208/134
#FF9E02
255/2/23
Typography
This is display font
Oxanium / Semi Bold / Letter spacing 5%
This is bodycopy font
Roboto / Medium / Letter spacing 3%
Main display
WON
Failed
00
00
Score
Score
Player 1
Heading to Sahara Ridge Point
Golden Dune Oasis
Crystal Sand Valley
100
89
Score
Score
Player 1
You completed mission, Great job!
3:10 pm
WON
Failed
00
00
Score
Score
Player 1
Heading to Sahara Ridge Point
Your Mission, Protect the vehicle
Start Game
+ Player
Power
75%
Energy
40%
Speed
5%
Welcome, Omar!
Do you want to start the game?
Recognizing your gaze and voice.
00
00
Score
Score
Player 1
Heading to Sahara Ridge Point
Feature - Interactive Backseat Game
Adventure Play Zone
Entertainment
**Gesture Control is main interaction method**
Conclusion
Designing the Jeep 2050 experience taught me how to think beyond current limitations and imagine solutions for a future that prioritizes wellness, inclusivity, and emotional connection. By focusing on the Al-Farhan family, I learned how storytelling can ground speculative design in real human needs.
From neural input systems to backseat gaming for kids, every interaction needed to feel intuitive, empathetic, and purpose-driven. This project helped me grow as a designer by challenging me to blend futuristic technology with human-centered thinking, and to design not just for functionality—but for joy, discovery, and independence.
WON
Failed
00
00
Score
Score
Player 1
Heading to Sahara Ridge Point
Your Mission, Protect the vehicle
Start Game
+ Player
Power
75%
Energy
40%
Speed
5%
Welcome, Omar!
Do you want to start the game?
Recognizing your gaze and voice.
WON
Failed
00
00
Score
Score
Player 1
Heading to Sahara Ridge Point
Your Mission, Protect the vehicle
Start Game
+ Player
Power
75%
Energy
40%
Speed
5%
WON
Failed
00
00
Score
Score
Player 1
Heading to Sahara Ridge Point
Golden Dune Oasis
Crystal Sand Valley
100
89
Score
Score
Player 1
You completed mission, Great job!
3:10 pm
WON
Failed
As the children point and chat about the desert landscape, the vehicle passively listens and detects interest. The system recognizes their gaze and voice, triggering an invitation.
Once the player confirms, the system transitions into Explore Mode, presenting a real-time mission overlay.
A holographic T-Rex appears, synced with the terrain outside. Players aim and interact using gaze tracking and neural control to defend the Jeep.
Each child sees their score, weapon, and vehicle health, encouraging cooperation or friendly competition. The red alert gradient intensifies urgency and game stakes.
The mission ends and the system displays a real-time performance summary. Player 2 wins with a score of 100, while Player 1 just misses the mark.