RideWise

An AI-powered app for smarter, safer used car buying and selling

Client

RideWise

Services

Visual Design
UI & UX Design

Tool

Figma After Effects

Date

Spring 2025

Project Overview

Buying and selling used cars privately can feel risky and frustrating. Buyers worry about scams, unclear pricing, and unsafe meetups. Sellers struggle with creating listings and negotiating fairly. RideWise is a mobile-first marketplace that uses AI to simplify every step — from listing creation to safe in-person handoffs.

The Problem


  • Buyers lack tools to verify if a listing is real or fairly priced

  • Sellers struggle to present trustworthy, well-written listings

  • Both parties feel uncertain about how to complete the deal safely


Jason is a 34-year-old engineer who prefers private car sales to avoid dealer markups. He researches obsessively but finds listings untrustworthy and negotiations uncomfortable. He wants smart tools to guide him through the process with clarity and confidence.

Persona

1. AI Listing Creator

Helps sellers upload photos, get price suggestions, and auto-generate descriptions with a “Trust Score.”


Research Insights

40%+ of buyers reported encountering fake or misleading listings

28.6% admitted to overpaying due to unclear pricing

60% of sellers found it hard to create good listings or price fairly

90% of users said they’d trust AI recommendations — if explained well

Goal


  • Help users make informed decisions using explainable AI

  • Build trust into every step of the journey

  • Make meetups feel structured, safe, and easy


HMW help users trust car listings?

UX Design Process

Analyzes listings in real time and shows if the price is fair — with comparison to similar cars nearby.


2. AI Deal Score + Smart Compare +
3D Photo Preview

After a deal is agreed, AI helps both users find a safe location, generate a checklist, and complete the transaction smoothly.

3. AI-Powered Meetup Planner

Impact & Results

3× faster listing creation with AI tool


87% of testers said they’d trust Deal Score insights


92% felt more confident meeting in person with the AI checklist


100% of test users said the app “felt smarter and safer” than Craigslist/Facebook

Reflection

This project taught me how to combine AI systems with human-centered design, while balancing transparency, safety, and usability. It helped me practice designing multi-sided platforms where trust is the product.