NOJO

I led the visual rebrand of NOJO, a local ramen shop, creating a clean and modern identity that matches the warmth and quality of their food.

Client

nojo ramen

Services

Visual Design
UI & UX Design

Tool

Figma Photoshop

Date

Sprin 2024

OVER VIEW

NOJO is a Japanese style ramen shop located in San Francisco. While the food earned loyal fans, the brand identity lacked cohesion and didn’t reflect the shop’s warm, high-quality experience. I led a visual rebrand that brought clarity, simplicity, and modern Japanese aesthetics to life across menus, signage, and digital platforms.

Deliverables

  • Logo redesign

  • Typography & color system

  • Menu layout

  • Website & in-store applications

Design Goals

  • Refresh the brand while honoring Japanese minimalism

  • Improve menu readability and hierarchy

  • Create a consistent visual system across platforms

  • Balance simplicity with warmth

The NOJO logo is inspired by the flowing, circular movement of noodles—simple, continuous, and satisfying. I focused on clean lines and balanced spacing to reflect the elegance of Japanese calligraphy while subtly referencing the shape and rhythm of ramen noodles in the letterforms.

MOCK UP

Menu layout